Like a William Ross novel, the book begins with a familiar genre trope. It was originally self-published in 2016 and now exists in multiple formats through Poisoned Pen Press. But, instead of laying down a hard-earned $15, I borrowed a friend's copy of The Haunting of Ashburn House. I was curious about her brand of horror after seeing stacks of her novels at my local Barnes & Noble. But unlike those vintage “women running from houses” books, Coates switches out the romantic angle for a scarier approach. From a sky level view, she is capitalizing on the 1960s and 1970s gothic suspense novels for atmosphere and imagery. Her novels mostly consist of young characters in their 20s dealing with the supernatural, often in a haunted place. She eventually signed with mystery imprint Poisoned Pen Press, which bought up the rights to all of her self-published work and made her bank account swell. This kick-started a self-publishing career that lasted 22 novels. In 2012, author Darcy Coates self-published an e-book horror novella titled Once Returned.
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